A dedicated collection of eco-friendly products for your family

Whether you are starting your pregnancy journey, in the thick of family life or just wanting to be a more eco-friendly homemaker. We are here every step of the way.

Plastic Free July

Our favourite turtle from 'Duffy's Lucky Escape' book by Ellie Jackson and Liz Oldmeadow
Organic Bamboo Disposable Nappy sample

Try out our Organic Bamboo Disposable Nappies with a free sample*.

*Postage applies

We are determined to make it simple for you and your family to make those small but meaningful changes.

Bringing up a family in 2022 can feel overwhelming and often you may wonder how you can enjoy a kinder way of living.

After two stints of maternity and paternity leave, we decided to explore how to be that bit kinder in the home. Kinder to ourselves, our family and to the planet.

We looked for, tried and tested a whole bunch of eco-friendly products with that in mind. The good news is that we have found an incredible range of beautiful and genuinely kinder products, which actually work.

Children & Babies
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Our Values

We are striving to deliver products to meet the following criteria and will be 100% transparent on whether each of our products meet these.

My Hospital Bag
Kitchen Starter Kit
Bathroom Starter Kit
Going All In - Reusable Nappies
Breathe in and never look back..

Our Packaging

Gift Card
A meaningful gift alternative. Every occasion is an opportunity to start a more sustainable way of living!
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